How do you cheer up commuters in January? No, not a holiday and a month off work, but a Live Young message every single day.
As part of the 'Live Young' campaign, evian wanted to cheer up the world's commuters during the most miserable month of the year. So we created a different live young message every single day. 30 headlines? No bother.
Agency: We Are Social
Role: Copywriter
On digital out of home...
And on social media.
We gave tube commuters inner child on board badges.
And even space hoppers to go to work on.
