The American Express Centurion card, the original 'Black Card', has an almost mythical status. So few people are ever wealthy enough to get the nod to join, the invitation letter itself is a much coveted, very limited edition print. That's why we presented it framed, and hand numbered in the bottom right hand corner, so you can see just how rare this opportunity is.

This became the launch point for the new global brand positioning for Centurion - Limited Edition: where every piece of communication you receive from Centurion must be in some way handcrafted, bespoke, or one of a very limited number.